10 Types of Explainer Videos
Many businesses create explainer videos for their products and services rather than the traditional instruction manuals. Explainer videos are a great way to engage viewers, increase conversions, maximize business exposure, and boost sales.
Also, this particular type of video works more effectively than other forms of videos for certain marketing objectives.
It’s important to choose the most suitable type of explainer video and animation style for your next campaign. To help you get started, here’s 10 types of explainer videos you can make for your business.
1. 2D Character Animation
2D animation is currently one of the most popular and globally used animation styles. It involves creating the characters and scenes in a two-dimensional environment and with the help of professional video animators, you can add the illusion of depth.
Being highly versatile, 2D animation gives you a lot of creative space and opportunity for customization. And when done right, you can create an emotion-evoking video that is both relatable and appealing for your intended audiences.
2. Motion Graphics Animation
Motion graphics animation videos are known for being engaging and straightforward. It is the best animation style for companies that want to showcase a complex range of products or services.
This video style works amazingly well to present a large amount of information effectively and in a visually appealing manner.
With this video style, you can use graphics to deliver your message without distracting the viewers from the intended marketing objective behind the video. The captivating, colorful, and dynamic motion graphic videos get viewers hooked easily.
3. Whiteboard Animation
This is one of the most used and preferred styles for both B2B and B2C companies alike. As one of the most broadly used explainer video styles, whiteboard presentations are perfect for businesses who want to better focus on explaining their service or a certain process without much distraction. Like the name suggests this style consists of drawings in simple black and white on a whiteboard to explain the intended information.
4. 2.5D Animation Video
It combined all the benefits of motion graphic animation video with different visual styles. This type of video animation simulates a 3D environment. It involves layering the objects to develop a more fluid and sophisticated video.
Even though elements are designed in 2D, it creates the illusion of watching cutouts in a 3D-like space. It brings together all the perks of a motion graphics animation with a different visual style, which makes it unique, engaging, and professional-looking. It does this without the extra effort and expense that comes with 3D animation.
5. 3D Animation Video
3D animation has created an exclusive space for itself due to its high-end and high-quality finish. The distinctive aesthetics of 3D animation make it easier for audiences to engage with what is being shown in the video with a narrative emphasis on the action.
However, as 3D animation is relatively more expensive and requires more effort to achieve desired results, so, it is not commonly used for commercial purposes. If you are under a tight budget or deadline, 3D animation is not the best choice for you, as it requires longer production time.
6. Live Video
You can also use live-action footage as a video, where everything is recorded by real people and cameras. This would be a good idea if you want to include specific individuals from the company in the video.
This video style is commonly used for testimonials, and a great option for when a company wants to highlight a certain individual in the video who has a strong following or network to engage.
7. Live-Action With Track Elements
This style of video combines live video footage with 3D elements that are integrated into the video. The overall idea is to bring the world of graphics and people together with additional expressions of visual display and rhythm — building a more enjoyable experience for the viewers. As we talked about earlier, having live-footage in the entire video can give the video a human touch and strengthen our message. So when combined with 3D elements, our video will be even much more interesting and engaging to watch.
8. Stop Motion
This video style uses the technique of photographing an object or character as it moves in small amounts, creating the illusion of motion when it's finally put together.
Stop motion is most commonly used in animated films. The major problem of using stop motion animation style is the cost and the lack of flexibility for making changes in the middle of the production process. Even if you use stop motion within the 3D animation space, the cost and adaptability will be a hassle for you.
As the name suggests, typography is based on the animation of typographic content to express the concept. It may seem simple, but, it is a tool that’s mostly used and can fit smoothly for particular types of projects. With clever use of fonts and animation, typography animation can make a video memorable and reinforce the message we’re trying to convey.
Screencast videos are digital recordings of the screen footage that’s backed with narration. Yes, it really is as simple as it sounds. It can work correctly as an explainer video for specific digital products. In the technology world, it is a commonly used tool for startups. It is an excellent option to communicate work processes or record a tutorial video.