An infographic is a collection of imagery, charts, and minimal text that provides the viewers with an easy-to-understand overview of a topic. Simply put, it means taking data, organizing it, and making it visually digestible by converting it into visual stories.
Without having to read large amounts of text, the viewer can easily process the information and able to explore a topic in a highly engaging way. Here are 5 reasons why you should consider using an infographic as your content marketing strategy:
1. Easy to read, understand, and remember
Since infographics are mostly images than text, it is perfect for translating data into one easy-to-follow format that is visually pleasing and persuasive. Infographics are also excellent at helping people synthesize their data. This means your visual representation can help your audience get the insights they need quickly — which adds a ton of value and make your content more memorable.
2. Infographics Increase Traffic
These days, people are more likely to share visual content. If your infographic is beautifully-designed and compelling, it will naturally drive more traffic to your website. Every “click” or “share” means one more person seeing your content and higher traffic will eventually translate to more leads and increased sales for your business.
3. Infographics can enhance your brand awareness
As we mentioned in the first point, an infographic makes information easy to understand and more compelling to read, so it will be an excellent tool for enhancing your brand’s reputation. All you have to do is insert your brand's logo within the infographic and it will be seen along with all the information you present to your target audience. Your brand will become more memorable, and in the end, this can affect the buying decisions of your potential clients.
4. They Prove You’re the Expert
The research required to create a compelling infographic takes time, knowledge, and experience, something your readers don’t have until you give it to them. So when you share your knowledge through an infographic, your audience will appreciate the newfound knowledge and sees you as an expert. As a result, they will see you as an authority figure and a trustworthy source of information, which will help raise your brand profile.
5. Great for SEO
As mentioned before, visuals are much more “share-worthy” than traditional text content. Creating infographic content increases the chance of clicks, likes, and shares. This means Google will consider your content valuable and as a result, your page can gain a higher ranking in the search engines.