The Google versus Facebook ads debate has been going on for a long time. These internet giants have different ways of running their operations and each one has its strong points. Both Google and Facebook ads are great, and for some of us, we use both.
To help you figure out which platform is more suitable for your business and marketing goals, let’s look into the key points of both platforms.
Facebook is the platform to use if your goal is to earn recognition in the market and engage with your consumers in ways that will make them feel heard. As the biggest and widely-used social media platform, every business—be it small or big—should understand that Facebook is one of the most important digital marketing channels they should tap into.
Facebook will help you in increasing brand awareness, generating leads, and building brand loyalty by targeting a specific audience group in the market.
As business owners and marketers, we definitely need to find more ways to reach more audiences in order to boost our brand awareness—and we can do that by using Facebook Ads. Facebook allows us to customize our target audience down to a particular age, gender, and location in the easiest ways possible through their Ad targeting options.
We can also utilize their “lookalike audiences” feature to find potential target audiences. The feature allows us to take a sample of our custom audience and let Facebook find a similar group of people who are ‘most likely' to purchase from us.
Google ads main purpose is to drive traffic to your website. It can help you generate more leads and eventually convert them into customers of your business. Google’s new Customer Match advertising system allows you to use your online and offline data to reach and re-engage with your customers using information that they have shared with us. This means Google can help attract relevant audiences and drive them to your website.
Google ads work by matching ads to our site based on our content and visitors. It offers three primary ads formats; search, video, and display ads. Google ads provide the options for our ads to appear on sites that your target audience frequently. These sites will then drive quality traffic to your website, allowing you to generate more leads for your business.
It depends on your business goals and the target audience you have in mind. Google is a bigger and more powerful search engine. So, if you want to go big, go with Google. Google is all about bringing us the best answers to what we are searching for, while Facebook is more about boosting brand awareness based on the market’s interests.
Each platform requires specific strategies to ensure that you can reap the best results. If you need help figuring out the best strategy and platform to grow your business, reach out to Idealights today!