Posted on Mon 22 Jun, 2020

How to Use Motion Graphics for Social Media and Ads


With over 3.2 billion people using social media, they have probably seen every kind of social post an ad there is to see. Standing out from millions of social posts and capturing the attention of your audience takes a lot of imagination, creativity, and ingenuity.

One way to grab that fleeting attention and convey your message is to use motion graphics in your social posts and ads.

What is Motion Graphics?
Motion graphics are an offshoot of animation and is widely used today. Specifically, it is graphic design when design elements, objects, shapes, images, and text are animated or put into motion.

For a more accurate Motion Graphics Definition, take a look at what Wikipedia has to say, “Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.”

While motion graphics are a form of animation, there is more to it. It is an amalgamation of animation, graphics, and text with the purposeful intention of presenting information to the viewer.

It can be effectively used with clever copy, live-footage, voice-over, and sound to create eye-catching explainer videos, presentations, and even social media posts and ads.

Motion graphics take graphic design to another level. You don’t have to have a story or narrative to create a piece of content with motion graphics.

In fact, you can use motion graphics to create an interesting variation of your logo or add some excitement into a boring old graph in a video presentation or even present information interestingly in a social media ad.

How to Use Motion Graphics in Your Marketing
Motion graphics is a new marketing medium that gives you the benefit of videos, audio, infographics, text content, and graphic design—all rolled into one impressive piece of content.

There are two ways to create motion graphics. You can either start with the animation itself or you can use flat pieces of graphic elements in your content library and use software or a visual editor to add animation and transitions to it.

Motion graphics can be used for various applications in your marketing campaign such as:

1. Traditional television ads or online ads
2. Explainer videos to explain concepts, ideas, processes or tutorials
3. Social media posts to engage with your audience and increase brand awareness
4. Social media ads
5. Brand promo videos to publicize your business or brand
6. Culture marketing video to showcase your brand, people, value and causes

In Summary
Motion graphics can be used to enhance your marketing strategy. It is one of the most popular styles of videos used today by marketers due to its high engagement value.

Motion graphics are easy to produce and this means less production costs for businesses and less time taken to create stunning content.

With so many benefits, it’s no wonder that motion graphics are becoming a dominant form of marketing content for most brands and businesses globally.

Are you ready to take your marketing to the next level with motion graphics? Try Crello, where making motion graphics is a breeze.


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