Influencer marketing has grown from strength to strength over the last few years. Sure it has suffered a few hiccups, thanks to fake followers, a lack of transparency in some influencer posts, and a few clueless "influencers" without influence, but its effectiveness must surely now be beyond dispute. However, any marketplace changes over time, and influencer marketing will adapt to follow these changes.
We recently shared our thoughts on social media trends for 2020 and beyond. In this post, we turn our attention to our views on influencer marketing trends for 2020. Of course, influencer marketing and social media marketing are intrinsically linked. Indeed, one of our predictions is that they become even closer in the future. Most of our predicted trends in social media will have an obvious flow-on effect on influencer marketing.