Posted on Mon 13 Sep, 2021

Social Media Strategy Starter Kit for SMEs

A recent study found that 9 out of 10 internet users use social media, it’s no wonder that businesses that have yet tapped into social media marketing are jumping into the bandwagon now to connect with their audience.

Starting off social media can be a daunting experience for many first-timers, whether as an individual, brand, or company. There are so many social media channels to choose from: Facebook, Tik Tok, LinkedIn, Instagram, and more. 

For those new in the game, there are many questions left to be answered:

  • What to do first

  • Who am I talking to?

  • What to upload?

  • What should I be sharing?

  • Where to begin?

  • How do I take it to the next level?

We’ll be sharing some of the most valuable social marketing resources to get you started on social media. We’ll cover why you need to build a social media strategy and use social media channels to create awareness about your brand to; drive traffic to your website, increase sales conversions and promote customer engagement through content creation. We’ve bundled all the good stuff below for you to download. But first, read on.

What is a social media strategy?
Social media strategy is about making the most of your social media plan to fulfill your overall business goals with the use of data to understand what works best for your business.

Here’s how:

Set goals and objectives

Many marketers made the mistake of having grandiose plans that are not well thought out. Before jumping into the deep end, follow these 5 golden rules that every marketers sweater by, most commonly known as SMART.

  1. Specific - Well defined, clear, and unambiguous goals 

  2. Measurable - Your goals must be measurable as you progress through

  3. Achievable - Attainable and not impossible to achieve based on historical data.

  4. Relevant - Feasible within reach and relevant to your business’ purpose.

  5. Timely - Clearly defined timeline, including a starting date and a target date.

An example of a good SMART goal would be; increasing your Instagram followers by 15% at the end of quarter two by increasing engagement posts and giveaways per week. Ensure that your goals are aligned with your business to maximize return on investment [ROI].

Identifying your target audience

As with any business, knowing your target audience is half the battle won. Narrow down your target market and dig deeper into their behaviors and demographics. The following questions may help you.

  1. Which social media platforms are your audience using?

  2. When is the ideal time to reach your target market?

  3. What type of content will be most interesting to your target audience?

  4. What is your brands’ personality on social media platforms?

  5. What message would you like to share with your audience?

Choosing ‘the’ social media platform

Setting accounts on all available platforms may seem like a good idea but it’s not. Know your audience and understand their preferred social media platforms [see the point before] and identify which platform is the best fit to deliver your brand personality across.

  1. Facebook

Facebook is still the no.1 social media platform used by people worldwide. With more than 2.5 billion active users as of July 2021, this is one platform worth considering for every marketer. From sharing content, posting throwback photos to bragging about their achievements, users are using Facebook to search for images and brands to find what they need, whenever and wherever they need it. 

  1. Twitter

A social network is known for its bite-sized content, Twitter can reach a huge amount of users. Its shareable function makes it exciting for users to engage and turn a simple tweet into a viral one. Actively tweeting and posting engaging content, means people can interact with your brand and become aware of its presence. 

  1. LinkedIn

On to the more serious aspect of every business, Linked allows your brand the opportunity to engage in professional conversations with people you connect to. It is one platform you can use to garner quality leads and a good channel for brand exposure.

  1. Instagram

This social media platform takes the cake! Instagram is becoming highly important for every kind of business. Besides being a visual platform, the launch of Instagram shop has allowed businesses to display and create their virtual storefront for making sales. The platform allows users to discover new brands and make a purchase directly. In all, it’s the user-friendliness and seamless experience that propels users to shop where they are and engage with the brand whenever they want. 

Building a relationship

Every relationship is a two-way street and the relationship you forge on social media is no different. While setting up a social media platform is easy and takes mere minutes, keeping and fostering a good lasting relationship with your audience is where the real work begins.

Create content your customers can resonate with, respond to their comments, and give your audience something to look forward to [giveaways, simple gamification to keep them intrigued]. Focusing on getting your followers to engage with you, can in turn increase your ROI. 

Create a social media calendar

With time, you’ll learn that every social media platform has its own best practices. Understanding them will help you to create an integrated approach to creating the content to deliver the best outcome. 

A social media calendar helps to give you an overview of what’s to come on a daily, weekly, and monthly basis so that you can optimize each content to give you the conversions you desire. 


As promised, here’s the comprehensive, downloadable checklist to help you get started on creating your first social media strategy. 


Having read the above list, you may have concluded that running your own social media marketing campaign is no easy task. Here’s where a professional integrated agency can help because sometimes doing it yourself can be inefficient. 

With years of experience across multiple industries, equipped with tools and technologies, we can help you reach the right people with the right message the way they like, to drive continuous development and improvement as your company grows through in depth-data and applicable marketing insights.

Getting a professional’s help means that you can focus on the operations of your business while letting the expert plan, execute and deliver your marketing goals to accelerate your business.

If you like what you read, do reach out and let us help you realize your business goals by clicking here.

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