Social media marketing is no longer an option but a necessity for any brand or marketer who wants to succeed. The reason for that is because we need to connect with consumers where they spend most of their time.
However, we all know that it is not easy to manage multiple social media accounts at once and regularly post new content. That's why we need social media tools to help us manage our social media accounts and content with ease.
Here’s a list of the most useful social media tools that can help you manage your social media marketing.
Hootsuite allows you to schedule posts to publish at your preferred time in the future. You can both create posts yourself for future (or current) publishing, or you can select existing posts to post in the future. Hootsuite supports a wide range of platforms, including personal accounts, business pages, and other types of social activity. It also offers a free plan, but it limits you to scheduling only up to 30 posts across three social media accounts.
2. Sprout Social
Sprout Social is an all-in-one social media posting/scheduling tool. It allows you to both schedule and post across multiple networks. Marketing teams can use it for collaboration, with user-level permissions providing specific access to marketing managers, writers, and everyone in between to contribute to a social media calendar.
If you looking for a simple tool that’s only focused on Twitter scheduling, you can use Tweetdeck. It is a straightforward scheduling tool that allows you to queue tweets across multiple Twitter accounts.
Social Media Listening Tools
1. Sprout Social
Sprout Social is a comprehensive social media management platform that provides powerful solutions for social media listening, analytics, customer care, and employee advocacy. This platform is known for providing monitoring and analysis tools that can help you get an overview of important metrics.
Awario is a relatively new tool that makes social media and web monitoring affordable for businesses of any size. Awario offers a lot of capabilities that you’ll find in Enterprise-level tools. You can use the tool to monitor mentions of your brand, competitors, and industry. Additionally, Awario lets you detect plagiarized copies of your content, find linkless brand mentions that you can turn into links, and monitor new backlinks to your site.
Keyhole provides an online monitoring solution. Their plans include hashtag and keyword trackers, account trackers, and influencer trackers. You can use Keyhole’s data to optimize and report on your hashtag campaigns. You can discover the total number of posts, the engagement rate, and the total reach and impressions your hashtags have generated.
Content Creator Tools
A social media tools list wouldn’t be complete without Canva, right? One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates, and design elements.
Similar to Canva, Crello is a graphic design tool that makes it easy for brands to create stunning graphics without a lot of prior design knowledge. Crello is an online photo editor service that provides a simple graphic design tool created by Depositphotos. By using their free plan, you can choose from a variety of templates which can then be customized with new backgrounds, text styles, lines, borders, stickers, icons, and much more.
Pixlr is another useful free content creation tool. It has full control over your images, including layers and effects. It’s available in three flavors; A quick tool for adding fun filters, Pixlr Express, which includes more image editing, and the full Pixlr Editor, which shares similar functions as professional image editing software like Photoshop.