In recent years, influencer marketing has become a strategy that brands often rely on to steal people's attention. Influencers continue to be a hot topic on social media, and by the looks of it, you can expect to keep seeing more #sponsored posts flooding your feeds.
Do you want to know why you need Influencers to promote your business and how it is worth your time and effort? Let’s take a look at some of the advantages below!
1. Amplified Brand Awareness
Influencers don't just grow their followers' trust in a business. An influencer makes their followers remember any product or service they are promoting.
As a result, the followers will prefer the products or services used by an influencer they like or idolize. If you are building a new business, an influencer marketing strategy can be a great start in increasing brand awareness.
2. Precise Targeting
Identifying and targeting the right audience is a crucial part of every marketing strategy. By using influencer marketing, you have to ensure that the influencer is relevant to your niche and their public persona aligns with your brand’s image.
Let’s say you own a clothing-retail company that sells affordable and chic apparel for millennials. Collaborating with fashion bloggers and models will give you access to their audience who are likely to take an interest in your products.
3. Increased Audience Engagement
When an influencer shares your content on their social media profiles, their audience will also engage with it.
If they like the content, they might tag their friends and share it on their own profiles, further increasing its reach. For instance, many brands partner with influencers to announce Instagram giveaways. Such posts usually receive a large number of likes and comments.
4. Improved Search Engine Rankings
Influencer marketing increases brand awareness, thereby driving more traffic to your website. In addition to that, when your content gets shared, it helps you earn a number of high-quality and authentic backlinks.
The quality of your content can also improve when you work with influencers. All of these factors can help increase your search engine rankings and help you grow your business.
5. Increased Conversions
The ultimate objective of any business is to drive sales and earn more profit. However, it is extremely difficult to woo potential customers by blowing your own trumpet because consumers are becoming increasingly wary of such brands and often spend hours doing online research before making a purchase.
Influencers have the power to drive more people towards your products or services. This is because consumers trust the recommendations made by their favorite influencers.
How does influencer marketing work?
There are several key elements to keep in mind when working with influencer marketing for the first time. Even the smallest details have to be correct. But how does influencer marketing work? Here is the step-by-step:
Step 1 – Identify goals and target audience
The first step is to identify the audience you want to reach. Who are they – and why should you target them?
It is important to have a clear set of goals and KPIs, in order to measure and evaluate your campaign. After being exposed to your campaign, what actions do you want the audience to take – and how will you be able to evaluate the results of their actions?
Step 2 – Find influencers
Once you have identified the goals and audience, it is time to find the right influencer. Who can communicate your message and reach your audience best?
Think about how the influencer matches your goals – is it an influencer who primarily inspires, or is she or he good at making conversions? Different influencers are good at different things – and it characterizes your campaign.
Step 3 – Contact influencer and give a brief
When you have chosen influencers who match your target audience and goals, it’s time to formulate a brief describing the campaign.
After that, it’s time to establish contact and start the collaboration. In order for your brand to be credible and relevant to the influencer’s followers, you must let the influencer get the right prerequisites for the campaign.
Step 4 – Publishing and evaluation
The majority of engagements and clicks on an individual post often occur the first days after it’s been published, but it often takes time to see the real impact of an influencer marketing campaign in its entirety.
Two weeks after the post was published, is an appropriate time to start evaluating the results. How many interactions and clicks did it get? Tracking links and the right measurement and analysis tools make it easy to get statistics from the campaign.