About: Namaste Yoga is Indonesia's premier yoga festival, held biennially. The event draws over 5,000 yoga enthusiasts from across Asia, making it a major gathering point for the region's yoga community.
Problem: With such a large-scale event, Namaste Yoga needed effective promotional materials to create a buzz about the festival and attract attendees. The materials needed to resonate with their target audience while representing the spirit of the festival and maintaining consistency across all touchpoints.
Solution: We worked closely with Namaste Yoga's management team to understand the essence of their event and its target audience. Armed with these insights, we crafted promotional and marketing materials that were not only visually appealing but also evoked the spirit of the festival. This included the design of banners, posters, invitations, and billboards. We ensured a consistent visual language across all the promotional materials, helping to create a cohesive brand image for the festival.