Social media is one of the fastest-growing sources of information on the Internet. Brands are recognizing the unique voice and power social media has to draw attention towards themselves and you’ve also probably heard of this one before, “to be successful online, you need to build your brand awareness.”
However, brands often struggle with how to use social media effectively and remain successful in their marketing efforts. In order to help these brands, here are five tips that will help increase your brand awareness on social media!
Social media is a place where you can establish personal relationships with your target audience and make them aware of your brand. But in order to do that, you need to know your audience – their behavior, personality, what they like, and what they don’t like – so that you know exactly how you should craft your content. Understand your audience so you can resonate with them.
Content is the name of the game these days. The key to a successful brand awareness lies in the quality of the content you produce. The more interesting and engaging content you put out there, the better your chances are to increase sales and build genuine customer loyalty.
Engaging content is surely on top of the list of things that can help you create successful brand awareness campaigns on social media. If you want your target audience to take notice, you need to attract them and make them want to engage with your content. This translates into more shares, links, clicks, and ultimately increased brand awareness.
So you’ve made your content interesting and engaging enough for your audience. So now, interacting with your followers is the next step to help cultivate your brand awareness. You’re no longer just that faceless company, but rather a person behind the brand. It is much more likely that your audience will remember specific interactions they had with you as a brand rather than they would have remembered going through buckets of posts daily.
One of the most effective ways to increase your brand awareness is through influencer marketing. Influencer marketing is a successful marketing strategy that’s designed to give your brand credibility. Consumers are more weary than ever about brands’ marketing ploys, so influencers are used to bring in a more humane face to the brand. People trust people more than brands.
Who doesn’t love a freebie? Get your audience to like, share, tag some friends, and voilà – people are entering your giveaway contest and traffic is coming in. Giveaways are really another great way if you want to boost your brand visibility and awareness. We think it’s also a good way to introduce them to your product and to lure them to purchase your product later on.
So yes, social media can be a great asset to your brand if you know how to use it right. Also, remember your goal is not just to increase brand awareness by any means necessary, it’s also about establishing an emotional connection with your audience – It’s about finding people who will care about your brand and will want to engage with you, publicly and privately!
Need help in increasing your brand awareness on social media? Talk to us!