Margaria Group is a family-owned conglomerate from Yogyakarta with a generational heritage rooted in Indonesian batik. Now led by its second generation, the group has grown from its celebrated Margaria Batik origins into a diverse holding spanning fashion, retail, manufacturing, and hospitality, while staying committed to quality craftsmanship and cultural legacy.
Margaria's existing logo had become dated and no longer reflected the group it had grown into. As the business matured into a multi-brand holding, it needed a refreshed brand identity and collaterals, along with a corporate website to represent the holding company with the stature it had earned.
We began with in-depth interviews with the founders' children, now leading the family business, to understand the story, values, and vision behind the group. We translated those conversations into a new logo and a full set of branding collaterals that honor Margaria's heritage while signaling where it's headed. Alongside the identity, we built a corporate website for the holding company that showcases its impact, reach, and achievements, giving Margaria a digital presence worthy of its legacy.
