Naughty Olive is a vegan restaurant based in Kelapa Gading, Jakarta, bringing a plant-based dining concept to the local food scene. With a playful name and a fresh approach to vegan dining, the brand offers an alternative for diners looking to explore plant-based food.
Naughty Olive needed a brand identity that could capture its personality while standing out in a competitive F&B market. Beyond looking appealing, the branding needed to communicate the restaurant's character consistently across different customer touchpoints.
We started by interviewing Naughty Olive's stakeholders to understand their vision, brand personality, and the experience they wanted to create. Through competitor research, we identified opportunities to differentiate the restaurant and developed multiple logo directions for consideration. We then translated the brand's identity into cohesive visual collateral, creating a consistent look and feel across customer touchpoints.
