Smartven is an Indonesian vending machine company offering a complete automated retail solution for businesses of every size. Its model runs 24/7 on low upfront capital, with machines that fit in about one square meter, accept cashless payments (QRIS, GoPay, OVO, and more), and come with on-site installation, training, and an online monitoring system. Smartven serves a wide range of customers, from solopreneurs and UMKM to corporates and banks, with flexible options to rent, buy new or used machines, or commission custom-designed units for events and activations.
Smartven wanted to grow its customer base across both B2B and B2C, but its website wasn't converting visitors into leads.
Idealights rebuilt Smartven's website and created dedicated landing pages tailored to each way customers buy in: those looking to rent a machine short-term, entrepreneurs ready to buy new or used units, and companies and agencies commissioning custom machines for events and activations. Each page speaks directly to that audience's goals, so visitors land on messaging built for them rather than a one-size-fits-all pitch.
