Daebak Soju

Daebak Soju is one of Indonesia's best-known soju brands, popular for its authentic Korean taste and its range of fruit-forward flavors like mango, strawberry, lychee, lemon, and peach. Made with ingredients sourced from Korea, it has become a familiar name for fans of Korean culture and a go-to soju for social moments and gatherings.

Daebak Soju was already a well-established name, but the soju category in Indonesia is crowded and competitive. The brand wanted to pull ahead of rival soju brands and grow its share of visibility and attention, not just maintain the recognition it already had.

We kept Daebak Soju's social presence firmly on top of trends, tapping directly into the Korean wave and the audiences drawn to it. By connecting the brand to the K-culture, K-drama, and K-pop moments its target audience already loves, we made Daebak Soju a natural fit for anyone with an affinity for all things Korean, turning that broad cultural interest into interest in the brand itself. Performance marketing and KOL partnerships reinforced that positioning, keeping Daebak Soju visible and top-of-mind against competing brands.