Daebak Spark

Daebak Spark is a Korean-style "AlcoJuice" from Indonesian beverage producer Jobubu. Made from real fermented fruit, it's a low-calorie, low-alcohol sparkling drink at around 5% ABV, available in refreshing flavors like Blood Orange, Muscat Grape, and Iced Lemon Tea. It sits in a light, easy-drinking category of its own, positioned as a fresh alternative for young adults who want something between a soft drink and a traditional alcoholic beverage.

Daebak Spark believed in its product but faced a visibility gap. Awareness of the Spark line was low, and not enough of its target audience knew it existed. The challenge was getting the product in front of the right people and making it stick.

Because Daebak Spark speaks to a younger adult with a legal drinking age audience, we built visuals and messaging designed to resonate with them, showcasing the product in a fresh, eye-catching way that matched its personality. On social media, we presented the Spark line to spark curiosity and grow recognition. Alongside this, we sent products to relevant KOLs whose audiences fit the brand, so they could experience it firsthand and talk about it authentically, putting Daebak Spark in front of exactly the people it was made for.