Smartven is an Indonesian vending machine company offering a complete automated retail solution for businesses of every size. Its model runs 24/7 on low upfront capital, with machines that fit in about one square meter, accept cashless payments (QRIS, GoPay, OVO, and more), and come with on-site installation, training, and an online monitoring system. Smartven serves a wide range of customers, from solopreneurs and UMKM to corporates and banks, with flexible options to rent, buy new or used machines, or commission custom-designed units for events and activations.
Smartven wanted to grow its customer base across both B2B and B2C, but its social channels weren't generating enough attention to feed the top of the funnel.
On social media, we grew organic attention by showcasing the vending machines in action, explaining their benefits and real-world use cases. On performance marketing, we ran campaigns that surfaced promotions, built credibility by highlighting the established brands already using Smartven, and drove registrations for their webinars to convert interested audiences into customers.
