About: Adroady was a true innovator in the Digital Out Of Home (DOOH) advertising platform sector. Their unique approach involved the use of screens mounted on the back of cars and motorcycles to promote brands and campaigns. What set them apart was their capability to offer two-way marketing by live tracking potential customers who viewed the ads, thereby enabling advertisers to access real-time customer data.
Problem: Being a groundbreaking concept in the DOOH advertising industry, Adroady faced the challenge of explaining their innovative technology and concept to potential clients. They needed a clear and engaging way to convey how their system worked and the benefits it offered to advertisers.
Solution: We produced a series of informative and engaging Infographics and Motion Graphic videos for Adroady. These materials visually represented the Adroady technology and concept, making it easier for potential advertisers to understand the platform's functionality and advantages. Using visuals and clear language, we explained how Adroady's system offered real-time customer data and how this feature could enhance advertisers' campaign strategies. These resources proved effective in increasing comprehension of Adroady's unique platform, driving interest and engagements from potential clients.