About: InHarmony Clinic (IHC) is a leading vaccination clinic based in Jakarta, with multiple branches spread across the city. They offer a wide range of vaccination services, catering to both individual consumers (B2C) and corporate clients (B2B). Known for their high-quality services and professional care, IHC plays a vital role in promoting preventive healthcare in Jakarta.
Problem: Despite the essential nature of their services, IHC faced a challenge in terms of awareness and visibility, particularly in the digital space. Since they cater to a wide range of clients, both individual and corporate, they needed a comprehensive social media strategy to reach and engage with their diverse audience.
Solution: We stepped in to manage IHC's social media presence and boost their brand awareness starting in 2016. Our strategy involved creating engaging, informative content that highlighted the importance of vaccination and showcased IHC's expertise and services. We tailored the messaging to appeal to both B2C and B2B clients, emphasizing the benefits of vaccination for individuals and corporate teams. Our consistent management of their social media platforms resulted in an increase in digital visibility, leading to enhanced brand awareness for IHC among their target audiences.