About: Cashwagon is a P2P lending platform originating from Europe. As a digital financial services provider, they offered fast online loans between individuals.
Problem: Upon entering the Indonesian market, Cashwagon encountered the challenge of raising awareness about P2P lending, a relatively new and unfamiliar concept to many Indonesians. There was a need to educate potential customers about the workings of P2P lending and its benefits.
Solution: To address this issue, we created three comprehensive and informative videos for Cashwagon. Each video was designed to explain the P2P lending process in a simple and accessible way, detailing how it works, its benefits, and how Cashwagon facilitates this service. By leveraging visual storytelling and clear, straightforward explanations, these videos effectively educated the Indonesian market about P2P lending, and increased awareness and understanding of Cashwagon's offerings, thereby driving more engagement with their platform.