About: Practicum, a global EdTech platform from Russia and Israel specializing in data-focused courses.
Problem: As Practicum aimed to expand its global footprint, they targeted the diverse and burgeoning markets of South East Asia, specifically Indonesia, Malaysia, and Thailand. They needed to localize their approach to cater to the distinct cultural and linguistic nuances of each nation while ensuring the value proposition of their data-centric courses was effectively communicated.
Solution: We adopted a multi-pronged strategy tailored to the region. Starting with the creation of motion graphics, we visualized the benefits of Practicum's offerings, making the importance of understanding data more relatable. Localized landing pages were designed to resonate with each country's specific audience, ensuring cultural compatibility. Through performance marketing campaigns, we honed in on potential students, guiding them towards our tailored content. Tapping into the power of local influencers, we showcased the advantages of data literacy, enhancing Practicum's appeal. Coupled with webinar management, this approach not only heightened brand awareness but also built trust, ensuring Practicum's successful penetration into the South East Asian market over the year.