About: Cyskin is a skincare line under the umbrella of Calysta. As a brand, Cyskin focuses on the use of natural Indonesian ingredients in their skincare products, ensuring quality and authenticity for their consumers.
Problem: Cyskin's packaging, while functional, had grown outdated and no longer effectively communicated the brand's emphasis on natural, locally-sourced ingredients. They needed a packaging redesign that would elevate their visual appeal and emphasize their commitment to using natural Indonesian ingredients.
Solution: Our team took up the challenge of overhauling Cyskin's packaging design. Inspired by the brand's commitment to natural Indonesian ingredients, we used a palette of earthy tones and design elements that echoed the brand's unique selling point. The refreshed packaging design featured simple, modern aesthetics that highlighted the natural elements and Indonesian roots of their products. This enhanced the visual appeal of their product line, making it more attractive to consumers, and emphasized Cyskin's unique emphasis on Indonesian natural ingredients.