About: Skinfood is a reputable and well-established cosmetics and body care brand. Their philosophy of 'food for the skin' has translated into a diverse range of products that incorporate high-quality, natural ingredients. Skinfood has gained significant recognition and popularity for its commitment to creating products that nourish the skin, just as good food nourishes the body.
Problem: Despite having a global reputation, Skinfood was re-entering the Indonesian market for the second time and needed to gain awareness as quick as possible. Their focus was to utilize social media to boost their online launch before opening their first flagship store in Indonesia.
Solution: Our strategy was to revamp Skinfood's digital presence and performance through compelling content creation, targeted social media marketing, and data-driven performance marketing. We created engaging content that aptly conveyed Skinfood's unique brand philosophy and product features, sparking interest and encouraging consumer interaction. We used social media channels to consistently deliver this content to the audience, creating a vibrant and engaging online community for Skinfood. Through performance marketing, we optimized their digital ads based on real-time performance data, improving the efficiency of their marketing spend. This holistic approach significantly boosted Skinfood's digital presence, increased customer engagement, and drove online sales growth.