About: EO Accelerator is a forward-thinking accelerator program dedicated to helping startups and Small and Medium-sized Enterprises (SMEs) scale their business. With a robust network and a wealth of resources from Verne Hanish's Scaling Up, they provide valuable mentorship, strategic guidance, and opportunities for ambitious entrepreneurs striving to reach their next level of growth.
Problem: Despite having a strong value proposition, EO Accelerator was grappling with visibility challenges. They struggled to reach their target audience – ambitious entrepreneurs and SMEs – and effectively communicate their offerings. They required a well-thought-out video for their campaign to boost their brand recognition, communicate their unique value proposition, and attract quality participants for their program.
Solution: We created a motion graphic video that was used on various social media platforms as well as ads on YouTube, to promote EO Accelerator's value proposition, benefits and program. The video was well received by the startup and SME communities and was integral in attracting new members to the program.