About: Zenly, a subsidiary of Snapchat, based out of France, was the world's largest location sharing app. Their innovative platform allowed users to easily share their real-time location with friends and family, fostering connection and interaction in the digital age.
Problem: While Zenly was a global leader in location sharing, they faced the challenge of expanding their presence and user base in the Indonesian market. They needed a comprehensive, multi-channel strategy that would effectively raise awareness and engagement amongst potential users in the country over the long term. Their primary issue was creating localized content and understanding the behaviors of the Indonesian market.
Solution: Over five years with Zenly, we implemented a mix of influencer marketing, social media management, and offline activations. Our influencer marketing campaigns involved collaborations with some of the top local influencers who resonated with Zenly's target audience, leveraging their reach to increase Zenly's visibility. Through social media, we created engaging content that highlighted Zenly's unique features, encouraging users to try the app. We also orchestrated offline activations to provide potential users with hands-on experience of Zenly's platform. This long-term, multi-pronged strategy played a pivotal role in Zenly's successful growth in the Indonesian market.