About: Tango is an international live-streaming social media app. Operating out of seven countries and boasting a presence in over twenty countries, Tango connects people through a variety of digital interactions, fostering a global community of users.
Problem: Tango was looking to expand its user base in Indonesia, but was faced with the challenge of generating awareness and building a community in a market crowded with competing social media platforms. They needed a marketing strategy that could effectively promote their unique value propositions to the Indonesian audience.
Solution: Idealights developed a multi-faceted influencer marketing campaign that capitalized on the influence and reach of prominent Indonesian figures. We handpicked influencers whose followers matched Tango's target demographic, ensuring optimal engagement and uptake. Through the influencers, we communicated Tango's unique features and benefits, fostering a sense of community among Indonesian users. Our efforts resulted in a significant increase in app downloads and active users in Indonesia, successfully raising Tango's brand awareness and establishing a solid user community.