About: Bonia is an elegant leather goods brand with a European aesthetic. Catering to both men and women, Bonia prides itself on offering contemporary designs suitable for everyday use. The brand successfully marries style and practicality, making it a popular choice among consumers who value both aesthetics and functionality.
Problem: Although Bonia had a strong product offering and a well-defined brand image, they faced challenges in maximizing their online sales within the Indonesian market. They needed an effective strategy to attract more potential customers to their website and convert these visits into sales.
Solution: We developed a tailored Performance Marketing strategy specifically for Bonia's Indonesian market. Using precise digital tools and data analysis, we identified key consumer segments and crafted targeted campaigns to appeal to these groups. We optimized their ad placements, utilized relevant keywords, and employed strategic bidding to enhance visibility and appeal to potential customers. By continuously tracking and fine-tuning these campaigns based on performance metrics, we managed to significantly increase traffic to Bonia's Indonesian website and boost their online sales, contributing to their overall business growth in the region.