About: aeromax is a quality manufacturer of heating and cooling appliances. Launched in 2017, their products are made in China and distributed throughout the Caribbean and South America. Their appliances are used by thousands of hotels, resorts, apartment blocks, and residential complexes, making them a recognized name in the HVAC industry.
Problem: As a new entrant to the HVAC market in 2017, aeromax needed a strong and distinctive brand identity that would set them apart from their competitors and resonate with their target audience. They required a branding strategy that not only reflected the quality and reliability of their products but also aligned with their strategic business objectives.
Solution: We developed a comprehensive branding strategy for aeromax. Through a thorough understanding of their business, their target market, and their unique selling proposition, we created a brand identity that stood for quality, reliability, and superior performance. This identity was incorporated into all of aeromax's communication touchpoints, from their logo and company color schemes to their product packaging and marketing collateral. Our branding efforts positioned aeromax effectively in their target markets and helped them gain recognition as a trusted supplier of heating and cooling appliances.