About: Kam's Roast is a two-star Michelin casual dining restaurant from Hong Kong, famous for its delectable roast pork and roast duck. Known for their commitment to quality and authentic flavors, they decided to bring their culinary expertise to Indonesia.
Problem: Entering a new market can be challenging, and Kam's Roast faced the need to create awareness and generate interest in the Indonesian market. They needed a strong digital presence to showcase their exceptional cuisine and also needed compelling promotional materials to introduce their brand to the local audience.
Solution: We developed a strategic plan to create a strong online presence for Kam's Roast. We created high-quality photos showcasing their sumptuous dishes, managed their social media profiles to engage with the audience, and developed captivating promotional videos that highlighted the restaurant's unique selling points. During the opening week, we managed an influencer gathering to generate an online boost. This comprehensive approach created the necessary buzz around their grand opening and helped Kam's Roast establish a strong foothold in the Indonesian market.