About: Marshall Goldsmith Stakeholder Centered Coaching (MGSCC) is the world's premier executive coaching program. Renowned for its effectiveness in fostering leadership development, MGSCC adopts a stakeholder-centered approach, facilitating transformative growth in executives across various industries.
Problem: Despite their international acclaim, MGSCC faced the challenge of reinforcing their digital presence and strengthening their brand positioning globally. They needed a comprehensive 360-degree global marketing strategy that would effectively amplify their reach, enhance their CEO's personal brand, increase certified coach's engagement, and bolster overall growth. Furthermore, they were keen on establishing strategic partnerships to expand their impact.
Solution: Our team embarked on a holistic approach to fortify MGSCC's digital presence and brand. We managed their social media platforms, creating regular, engaging content that aligned with their brand narrative. A personal branding strategy was crafted for MGSCC's CEO, positioning him as a thought leader in the executive coaching space. Our email marketing and SEM strategies targeted potential clients, while SEO efforts improved MGSCC's visibility online. We also oversaw webinar management, providing a platform for MGSCC to share their insights, host internationally acclaimed coaches, create thought leadership and interact with their audience. Additionally, we launched campaigns that highlighted MGSCC's unique value proposition and secured a global partnership with Entrepreneurs' Organization (EO) to extend their reach further. This comprehensive strategy significantly amplified MGSCC's global presence, bolstering their position as the leading executive coaching program.