About: Red & White is Indonesia's leading wine and spirits retailer and distributor. With an extensive network of over 50 branches across major cities, they offer a wide range of quality products to cater to the tastes of wine and spirits enthusiasts throughout the country.
Problem: As part of their growth strategy, in 2018, Red & White decided to undertake a rebranding exercise. They needed a new brand image that would resonate with their audience and reflect their position as a leading retailer and distributor. They also required design templates for their social media marketing materials and a standout ad for Garuda Indonesia's in-flight magazine.
Solution: Our team worked closely with Red & White to develop a fresh and engaging brand identity that reflected their leading position in the wine and spirits industry. We designed templates that were consistent with this new branding, ensuring that all marketing materials presented a cohesive and appealing image. Additionally, we created a compelling ad for display in Garuda Indonesia's in-flight magazines. The ad effectively highlighted Red & White's unique offerings, ensuring that they grabbed the attention of a captive audience of travelers. Our work supported Red & White's rebranding efforts, helping them to solidify their status as Indonesia's leading wine and spirits retailer and distributor.