About: Khatabook (known as BukuUang in Indonesia), the 13th largest fintech firm in India.
Problem: As Khatabook ventured into the Indonesian market under the name BukuUang, they faced challenges in gaining awareness and capturing market share in a region already populated with numerous fintech solutions within the same space.
Solution: Understanding the nuances of the Indonesian market, we curated a comprehensive marketing strategy for BukuUang. We began by creating localized content tailored to resonate with the Indonesian audience, ensuring cultural and linguistic compatibility. Alongside this, we crafted compelling localised designs for performance ads, optimizing them for maximum reach and conversion. Additionally, multiple motion graphics were developed, simplifying complex fintech concepts, showcasing user stories, and highlighting the brand's value proposition. Through these tailored interventions, we boosted BukuUang's visibility and credibility, aiding in its pursuit to establish a strong foothold in the Indonesian fintech landscape.